Samsung, the longtime primary sponsor of Ready, Set, Gold!, has agreed to extend their global partnership with the International Olympic Committee through to 2028.
Samsung will continue as the Worldwide Olympic Partner in the wireless communications equipment and computing equipment category.
The electronics giant will be able to promote artificial intelligence, virtual reality, augmented reality and 5G features of that equipment.
The IOC states they will work with Samsung to “further develop their strategic digital collaboration to engage young generations around the world,” which they believe will help promote the power of sport.
IOC President Thomas Bach and Samsung vice-chairman Jay Y. Lee made the announcement at a signing ceremony on Dec. 4 in Seoul.
“I am delighted that we will be building on two decades of partnership with Samsung for another 10 years,” Bach said. “Together, we are able to connect with and inspire Olympic athletes and fans around the world, and we look forward to working with Samsung to build the digital future of the Olympic Games.”
Samsung’s support of the IOC will now extend beyond the upcoming Tokyo 2020 Olympic Games through to Los Angeles 2028.
Samsung also will continue as a Worldwide Partner of the International Paralympic Committee, extending a relationship that began in 2006.
Samsung plans to continue its athlete phone program which provides limited Olympic edition Galaxy phones to all participating Olympic and Paralympic athletes.
